Bringing Watch Hill to Life with
The Wishful Fish

About us — A Childhood Shaped by the Coast

About us begins in Watch Hill, Rhode Island, where Dawne Lundahl grew up surrounded by coastal life, color, and timeless seaside traditions. Those early influences shaped her creative eye and stayed with her when she later moved to Chicago, Illinois, where she earned her Bachelor’s degree in Graphic Design from the Art Institute of Boston and the Illinois Institute of Art. Her design journey blends coastal nostalgia with professional experience, creating a brand rooted in personal story and thoughtful design inspired by a place she has always called home.

An award-winning graphic designer, Dawne spent years building her career through her own studio, Dawne Design, while also freelancing for major corporations and working with advertising agencies along North Michigan Avenue. Throughout it all, her passion for meaningful design and visual storytelling remained at the heart of her work.

The Wishful Fish was created as a return to those roots—a way to blend her creative journey with the coastal memories, traditions, and quiet moments of Watch Hill that have always felt like home.

Timeless design inspired by a place called home